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Business Planning and Analysis for Farm and Food Enterprises

This course goes into further detail in the business planning process and includes sections on market and financial analyses. It also includes access to examples and templates to help you create your business plan.

In addition to creating a business plan, you will also have the opportunity to submit your business plan for review and personal feedback from economic experts. Part of the feedback process is a one-hour personal consultation with Dr. Rebekka Dudensing, an Associate Professor and Extension Economist in Community Economic Development with the Texas A&M AgriLife Extension Service.

As a result of your participation in this course, you will be able to:

Define and quantify your target market
Describe your position in the market
Evaluate financial feasibility
Write a mission and SMART goals
Formulate your production, procurement, and marketing strategy
Design a strong evaluation program
Pitch your plan
Implement and update your plan