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Business Planning and Marketing

A farm business plan is simply the plan you have in your head
about what you will produce and how you will make money
at it – written down on paper. In addition to its role as an
internal guide for the farm, a business plan may also serve as
a proposal for fi nancing.
Writing down your ideas allows you to see how your plans fi t
together, to identify the gaps and to fi ll in the details. Listing out
your projected income and expenses gives you sense of your
business’ potential to be profi table. Seeing the numbers laid
out may indeed prompt you to alter your plans until you have
worked out a realistic strategy for achieving your income goals.