One thing that a farmers market like the Encino Farmers Market promotes is the "shop local" attitude. This way, consumers shift their buying preferences from big brands in retail stores to homemade, handmade, small-batch, artisanal, locally-grown items sold by small, local businesses. Not only does a farmers market like the Encino Farmers Market provide options for local buyers, but it also helps reinforce the sense of community among the people - sellers and buyers alike.
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