Their certification is third-party verified and guarantees that when consumers buy grass fed beef with the American Grass Fed Association logo, they are ensured it was born, raised, and processed in the USA, that the animals were treated humanely, and that they were grazed regeneratively. This confirms to shopkeepers and the consumer that American Grass Fed Association certified producers are improving soils, water quality, biodiversity, and American farming communities. Anyone can join to become a member, with different levels of membership based on whether they are Certified American Grass Fed, working towards certification, or just supportive of the organisation. This gives access to various benefits, dependent on the tier of membership. They also stand by the rights of farmers and ranchers to make a living that not only supports their families, but encourages next-generation succession through education, support, and marketing. Their website also serves as a resource hub for those that are looking for more information on the highest-end animal husbandry, regenerative methods, and holistic management of livestock.