R-C Ranch is discerning about the animals raised on the farm and the quality of meat these provide them. This is the reason why they are considered specialists in Texas craft meat. The term craft meat refers to the production of meat (pork, beef, chicken) in small batches. Animals are chosen and raised the R-C Ranch way, using an approach they think is best so that the meat is high quality. This is what you want to see from a company providing your meat and meal. Those that put the effort into providing quality, and not just resorting to any method that guarantees a profit. This is why R-C Ranch is held in Texas with high esteem.