The Bryant Brothers acquired the land where Rockin S Beefalo currently thrives. Initially, this land served as a retreat, but they had grander plans in mind. They were determined to rejuvenate the land's former beauty, which had been depleted by previous farming practices.
This undertaking was far from simple. The land had suffered from a ten-year drought, and even when rainfall finally returned to their region, it took an additional two years before they could introduce livestock. In 2012, they embarked on raising cattle and Beefalo, which naturally helped maintain the farm. It took another four years for seeds to finally flourish in their soil.
In 2016, they achieved a significant milestone by processing and harvesting their first batch of beef. Their years of dedicated effort had unquestionably borne fruit.