Dia's Market is a curated, “specialty grocery store and deli” serving North Austin and beyond. They carry an assortment of products that allows customers to buy daily staple items while giving them a chance to explore “local and other domestic specialty items” not available anywhere else in Austin. Their mission is to surprise and delight customers with their wide selection of products, including hot coffee & pastries, fresh produce, dairy items, frozen foods, delicious breakfast & lunch deli sandwiches, beer & wine, snacks, fine chocolate and more. Their “deli menu” includes all sandwiches made on choice of baguette, sourdough, whole grain, or gluten-free bread. Dia's Market is constantly “on the look-out for new products” made with care and attention to high-quality ingredients. They remain focused on customer service, customer requests and employee retention.