Elected as the county seat of Oldham County, Vega is located in the southern part of the county. Its name is Spanish for ‘plain’ or ‘meadow’. N. J. Whitfield became the first settler in the fall of 1899 when he purchased the future townsite. In 1907 ranchers Pat and John Landergin brought in more prospective settlers for the community by working in association with the Pool Land Company of Amarillo. The town is a farming and ranching trade center. The development of tourist courts and other facilities for travelers boosted the local economy. In 2005, Vega was the setting for the CMT reality show, Popularity Contest.
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